News > Learning online communications strategy and sharing best practices

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  • 28th January 2016 - 15:22 GMT

Learning online communications strategy and sharing best practices

On Friday 22nd and Saturday 23rd January, 26 representatives from 11 member organisations of the European Movement International attended a social media training in Berlin, which was led by Jon Worth. With all representatives already engaged in communications acitivities for their various organistions, the participants were given the chance to focus on more in-depth learning and the sharing of best practices over the two days.

The session, which was designed to be participative throughout the two days, started with expectations setting and a discussion on ethics in online communications. Held in the offices of the European Movement Germany, participants were also pleased to spend time together with colleagues from all across Europe.

A key discussion developed centered on online communications strategy, including understanding how messages are received, and the strength of using fewer tools to maximum effect. In this way participants also shared the various difficulties they find in online communications and the need to adapt strategy to what works in different markets.

Time was also dedicated to understanding the range of tools available for online communications, the difference between them, the strength of current tools, such as Twitter, and also the value and place of advertising.

In a different move, participants were also encouraged to come up with their own sessions and to learn from the experience of their colleagues across the Europe wide network. Ideas were put forward to on greater shared efforts in a number of areas.

An update was also given by Alex Godson on the European Movement International’s current online communications strategy, and by Bernd Hüttemann on the use of Wikipedia. The second day continued with more discussion, and plenty of coffee!

Learning about online strategies and working together

You can follow the discussion via #EurMoveBer

 

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