Influencer Marketing – just a hype?
Influencer Marketing has become an important point in the customer journey. While lifestyle brands have long been using the positive effect of influencers for their products, the tool is becoming increasingly relevant in the marketing mix of media brands. Because at the end of the day, it’s not about just pointing the user to a product, rather it’s about using a coordinated marketing mix to guide the user from perception to consumption as subtly as possible.
But how do you find the appropriate influencer for a particular programme content and thus for the media brand? How do you do so in a transparent and credible manner? How much creative freedom is left to the influencer?
These and other questions will be the focus of the Eyes & Ears Insights “Influencer Marketing for Media Brands” event on June 28 in Cologne. At the event, marketing executives from the media sector will present their projects together with influencers, giving insights into a field that has a lot of potential.
For more information on speakers, tickets or the programme of the event, click here.