GESAC Brochure: “Use of cultural content online: from transfer of value to a fair ecosystem”
The brochure “Use of cultural content online: from transfer of value to a fair ecosystem” aims to explain in simple terms what transfer of value is, how it affects creators, and what can be done about it.
In short, platform services dominate the online market for cultural and creative works. They are primarily built on user uploaded content or the aggregation of existing content, and far too often, they provide little or no return to the creators of the works. This has generated a ‘transfer of value’, as the value of cultural and creative works is now completely retained by the platform services instead of going to the creators. This transfer of value has created an inefficient and unfair market and threatens the long term health of the EU’s cultural and creative sectors and the success of the Digital Single Market.
Read more about transfer of value and how to fix it in our brochure: