Overview
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In publishing and graphic design, Lorem ipsum is a placeholder text commonly used to demonstrate the visual form of a document or a typeface without relying on meaningful content. Lorem ipsum may be used as a placeholder before the final copy is available.
The LISTEN TO PEOPLE project mobilises European citizens around European democracy and values ahead of the European elections in 2024 and strengthens the strategic communication and outreach capacity of civil society, activists, and change-makers.
Since 2018, the European Movement International has been developing this communication and campaign methodology that can enable civil society to reach beyond activist and base audiences. Based on recent polling and focus group research, and using cutting-edge analysis, framing, and targeting, we develop campaign messages optimised for middle, persuadable audiences.
This fifth iteration of the project focuses on the 2024 European Elections. We will implement capacity-building workshops and develop digital campaigns in 8 EU member states that promote an impactful, positive societal narrative change to increase voters’ participation. The targeted countries are Estonia, Poland, Belgium, Spain, Italy, Ireland, Portugal, and Finland.
Our campaigns
Reaching Beyond Our Base Audiences
Playlist
We have developed these resources over the past five years – the core of our efforts to promote positive narratives around democracy and European values.
Our objective is to empower civil society, who have the knowledge, access and trust of citizens, especially on those key issues that people care about, with the means and expertise to infuse public debates with those positive narratives, and to do so at scale and with the ability to reach people outside their echo chambers.
Listen to People
The LISTEN TO PEOPLE project mobilises European citizens around European democracy and values ahead of the European elections in 2024 and strengthens the strategic communication and outreach capacity of civil society, activists, and change-makers. In 2022, we reached a record of 21.6 million citizens through citizens’ outreach campaigns, opinion polls, and social media listening in nine countries.
With sight to increase voter turnout in the 2024 European elections, we have expanded the Listen to People project by implementing capacity-building workshops and develop digital campaigns in 8 EU Member States that promote an impactful, positive societal narrative change to increase voters’ participation. The targeted countries are Estonia, Poland, Belgium, Spain, Italy, Ireland, Portugal, and Finland.
Additionally, we held two trainings for 60 activists and communications professionals to build their capacity to reach beyond their echo-chambers, using data-driven communication, digital campaigning and community building.
BACKGROUND: Since 2018, the European Movement International has been developing this communication and campaign methodology that can enable civil society to reach beyond activist and base audiences. Based on recent polling and focus group research, and using cutting-edge analysis, framing, and targeting, we develop campaign messages optimised for middle, persuadable audiences.
REAL DEAL
REAL DEAL is a community of Europeans who are taking action to build a new model of environmental citizenship for Europe; a model where Europeans are placed at the heart of the decision-making process, making a REAL DEAL for both people and the planet.
Leading the project’s communications, the European Movement International promotes positive narratives about the benefits of deliberative democracy in the context of the green and just transition.
So far, our campaigns have reached 13 million people, and generated 60 million impressions and 10 million interactions. We are also creating a community of Europeans who are taking action to build a new model of environmental citizenship for Europe; a model where Europeans are placed at the heart of the decision-making process, making a REAL DEAL for both people and the planet. You can sign up at www.realdeal.eu.
Our campaigns
Campaign videos
Playlist
REAL DEAL has created multi-lingual and multi-channel campaigns aimed at spreading positive narratives about the importance of citizens’ active participation and deliberation in the context of the green and just transition.
REAL DEAL has created multi-lingual and multi-channel campaigns aimed at spreading positive narratives about the importance of citizens’ active participation and deliberation in the context of the green and just transition.
Stronger Together
REAL DEAL is a community of Europeans who are taking action to build a new model of environmental citizenship for Europe; a model where Europeans are placed at the heart of the decision-making process, making a REAL DEAL for both people and the planet.
The LISTEN TO PEOPLE project mobilises European citizens around European democracy and values ahead of the European elections in 2024 and strengthens the strategic communication and outreach capacity of civil society, activists, and change-makers.
Since 2018, the European Movement International has been developing this communication and campaign methodology that can enable civil society to reach beyond activist and base audiences. Based on recent polling and focus group research, and using cutting-edge analysis, framing, and targeting, we develop campaign messages optimised for middle, persuadable audiences.
This fifth iteration of the project focuses on the 2024 European Elections. We will implement capacity-building workshops and develop digital campaigns in 8 EU member states that promote an impactful, positive societal narrative change to increase voters’ participation. The targeted countries are Estonia, Poland, Belgium, Spain, Italy, Ireland, Portugal, and Finland.
Our campaigns
Reaching Beyond Our Base Audiences
Playlist
We have developed these resources over the past five years – the core of our efforts to promote positive narratives around democracy and European values.
Our objective is to empower civil society, who have the knowledge, access and trust of citizens, especially on those key issues that people care about, with the means and expertise to infuse public debates with those positive narratives, and to do so at scale and with the ability to reach people outside their echo chambers.
European Elections 2024
REAL DEAL is a community of Europeans who are taking action to build a new model of environmental citizenship for Europe; a model where Europeans are placed at the heart of the decision-making process, making a REAL DEAL for both people and the planet.
The LISTEN TO PEOPLE project mobilises European citizens around European democracy and values ahead of the European elections in 2024 and strengthens the strategic communication and outreach capacity of civil society, activists, and change-makers.
Since 2018, the European Movement International has been developing this communication and campaign methodology that can enable civil society to reach beyond activist and base audiences. Based on recent polling and focus group research, and using cutting-edge analysis, framing, and targeting, we develop campaign messages optimised for middle, persuadable audiences.
This fifth iteration of the project focuses on the 2024 European Elections. We will implement capacity-building workshops and develop digital campaigns in 8 EU member states that promote an impactful, positive societal narrative change to increase voters’ participation. The targeted countries are Estonia, Poland, Belgium, Spain, Italy, Ireland, Portugal, and Finland.
Our campaigns
Reaching Beyond Our Base Audiences
Playlist
We have developed these resources over the past five years – the core of our efforts to promote positive narratives around democracy and European values.
Our objective is to empower civil society, who have the knowledge, access and trust of citizens, especially on those key issues that people care about, with the means and expertise to infuse public debates with those positive narratives, and to do so at scale and with the ability to reach people outside their echo chambers.
Together for Europe
In 2023, the EMI launched a re-granting mechanism exclusively for our National Councils, entitled “Together for Europe,” to boost Europe Day celebrations across Europe. It aims to enable our National Councils to enhance citizens’ awareness and engagement in the policies and decisions that will shape the Union’s future. Moreover, the instrument contributes to building the capacity of our National Councils to achieve a lasting impact in their communities on issues related to the EU. This year, we selected 9 projects that were implemented across Europe, mobilising in total more than 11 thousand participants in offline and online events, and generating over 329 thousand impressions from all campaigns.
Our campaigns
Campaign videos
Playlist
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Established in 1948 to promote peace, democracy and European integration, we bring together European civil society, employers, trade unions, NGOs, political parties, local government and academia, to provide a platform to encourage and facilitate the active participation of citizens and stakeholders from a cross-section of sectors in the development of European solutions to our common problems.
As the largest pan-European network of national and pan-European organisations, we seek to promote new ideas about the future of Europe, spark debate on the EU’s architecture and develop forward-looking proposals in favour of European co-operation and integration, based on the principles of peace, democracy, freedom, solidarity, equality, justice, the respect for human rights and the rule of law.
