About

The workshop is held as part of the MOSAIC project, designed to encourage discussions and exchange among citizens on the future of the EU and its policies, specifically the MFF.

During this workshop we aim to train the participants to translate complex EU policies into clear, engaging narratives that resonate with citizens and motivate participation.

During the workshop, you will learn how to:

  • Communicate EU policies in a clear and relatable way
  • Develop engagement strategies and campaigns
  • Use storytelling and framing to connect policy to citizens’ daily lives
  • Mobilise and reach different target audiences

Agenda

10:00 - 10:10

Welcome and Icebreaker

10:10 - 10:30

EU Communication in Practice

by Giulia Busolin, Public Relations Officer at the European Parliament

10:30 - 10:40

Q&A

10:40 - 11:00

Engaging Citizens: From Message to Action

11:00 - 11:15

Interactive Exercise: Live Message Simplification

11:15 - 11:35

From Policy to Message

by Sebastian Rodriguez, Campaign Strategist at EMI

11:35 - 11:55

Interactive Exercise: “Your Campaign Idea”

11:55 - 12:00

Closing remarks

SPEAKERS

Giulia Busolin

Public Relations Officer, European Parliament Directorate General for Communication – Multipliers Outreach Unit

Right after graduating with a MSc in Strategic Communication & Public Relations she moved to Brussels, specialising in advocacy and communications from the very heart of Europe. Within the Multipliers Outreach Unit Unit of DG COMM of the European Parliament, she is committed to communicating Europe better together and connecting the institutions to its citizens through their network of civil society partners

Sebastian Rodriguez

Campaign Strategist, Community Building and Digital Outreach Lead at European Movement International

Sebastián is the campaign manager of some of the EMI’s flagship projects that promote European values across the continent. He has experience running pan-European grassroots campaigns and in digital strategy and organising. Before joining the EMI, Sebastián Rodríguez worked as communication advisor at the European Parliament and as a consultant to the largest pro-European campaign groups in the United Kingdom and the rest of Europe.

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